Meet Wendy.
Property Advocate | Advisor | Educator | Writer | Negotiator | High-Stakes Decision Maker.
After nearly three decades in residential property sales, acquisition and advocacy, I now divide my time between private advisory work, education and media.
MY MISSION IS SIMPLE : to give you an unfair advantage through sharper thinking, insider perspective, and strategic guidance.
The unsuspecting introvert.
I believe true power lies in the quiet. In your ability to listen, understand, and read the play. This is my superpower. I’ve dedicated 27 years to my real estate career, but our professional identity is only one chapter of the story. It never fully defines us. We are more than our work, our titles and the role the world knows us for.
A wife.
A solopreneur.
A social class breaker.
An introvert who craves depth.
A girl who grew up with a fishing rod in hand.
Someone who doesn’t believe in glass ceilings.
The junior real estate receptionist. (1997)
The national news star.
The adventurer.
The dog mum.
The wife.
The friend in business.
A deeper dive.
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Residential real estate – sales, property management, project management, property development, marketing + administration — spanning 27 years.
Licensee and co-founder of my own independent real estate offices for 8 years between 2004 and 2012.
Brisbane’s first female independent Buyer’s Agent in 2014.
Joint Venture Project with the Queensland State Government to deliver affordable housing in regional Queensland in 2009.
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I have been an avid property investor since 2001, purchasing my first home at 21. I’ve built my dream home on acreage, managed multi-unit development projects, formed joint venture partnerships with private equity partners, partnered with the Queensland State Government to build government housing, and renovated more properties than I can remember.
I currently hold an 8-figure personal investment portfolio that combines property holdings, shares, and managed funds.
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Property is tangible. We live in it, build wealth through it, and use it to create freedom and opportunity. It has transformed my own life as much as it has my clients’. And if I’m honest, after all these years, I still love the thrill of the deal.
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I founded The WENDYRUSSELL Institute in 2024 — and Room818 in 2026. This work has sharpened my sense of purpose and elevated the impact of my contribution.
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Turning 30 and the realisation I was broke, lacking purpose and had to start again. I would later realise this was the beginning of my new life.
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There have been two.
Opening my own independent real estate agency when I was 23, and a decade on — making the leap into the emerging Buyer’s Agent space as the first independent female advocate in Brisbane.
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My husband Ben, and my dogs, heavenly Slick, heavenly Samson and Lex.
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My dad. He has been an unwavering support and silent cheerleader throughout my life, and I’m incredibly inspired by his drive to live a life of purpose well into his 80’s.
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Champagne. Luxury travel. Christian Louboutin and Dior.
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My husband, Ben, and I split our time between Brisbane and our holiday home on the Sunshine Coast.
I’m drawn to the finer things in life but in complete contrast, a humble upbringing in Gladstone, North Queensland sees me eagerly escaping to the beach with a fishing rod whenever I can.
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I love a good documentary, large crowds terrify me, and I’ve rescued two dogs.
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My private advisory will continue to remain an exclusive offering for aligned clients who share my values, standards, and work ethos. I never set out to build a volume-business. This isn’t how strategic outcomes are achieved. Rather, my passion for writing, education, and private partnerships is where my focus remains. This is my legacy.