AUCTION REPRESENTATION

Let’s take the stress out of your big day.

Cool. Calm. and Strategic.

Buying well at auction takes more than confidence. It takes strategy, preparation and the ability to make the right decisions under pressure. My auction intelligence service gives you an experienced property professional in your corner, combining in-depth market knowledge, independent advice and strategic bidding to help you secure the right property at the right price, whilst removing the emotion from the process.

How I Manage Your Auction.

  • I will guide you on price setting and perform any necessary due diligence to ascertain market value of the property (including an inspection of the property if I deem it necessary).

    Together, we will set a firm walk-away position using my 4 Figure Pricing Strategy.

    Once our strategy is clear, I will negotiate your preferred terms with the Selling Agent prior to the Auction and have a draft Contract ready for review.

    I will prepare all registration documents in advance of the Auction for your signature and final approval, and if required, arrange for non-disclosures to be signed by the agents. 

  • Most clients elect to view the live Auction online.

    It is not necessary for you to attend the Auction but if you choose to be present, it is best we keep you at arms-length from the selling agent and auctioneer so the pressure is removed and they cannot get a read on you.

    I will place bids on your behalf strategically and as I see fit depending on the momentum of the auction.

    I will not make a bid above our agreed final walk-away price unless you instruct me otherwise in writing.

  • I will review the Contract documents to ensure accuracy and sign on your behalf.

    I will contact you via phone with the result and guide you through the next steps.

Schedule an Interview with Wendy

Benefits when you partner with Wendy.

A Strategic Auction Plan with several contingency plays that I deliver on the day.

A clear Walk Away Pricing Strategy where I help you set a realistic budget (that you stick to).

Professional representation (in person) on the day.

Real-time updates throughout the Auction to keep you informed.

A copy of the bidding transcript to see where bids were placed.

Post-auction negotiations.

Successful acquisitions at auction.

  • Property purchased at auction by Wendy Russell Buyers Agent

    Isle of Capri.

    THE CORSO ($100K + under budget)

  • Property purchased by Wendy Russell Buyers Agent in Kedron, Brisbane.

    Kedron.

    GLENFERN AVENUE ($100K + under budget)

  • Property purchased by Wendy Russell Buyers Agent in Ascot, Brisbane.

    Ascot.

    TOWERS STREET ($100K + under budget)

  • Property purchased by Wendy Russell Buyers Agent in Hendra, Brisbane.

    Hendra.

    GENERAL STREET (on budget)

  • Property purchased by Wendy Russell Buyers Agent in Alderley, Brisbane.

    Alderley.

    CAMPBELL TERRACE ($150K + under budget)

  • Property purchased by Wendy Russell Buyers Agent in Herston, Brisbane.

    Herston.

    CLYDE ROAD ($50K + under budget)

  • Property purchased by Wendy Russell Buyers Agent in Holland Park, Brisbane.

    Holland Park.

    BURLINGTON STREET ($100K + under budget)

  • Property purchased at auction by Wendy Russell Buyers Agent in Highgate Hill

    Highgate Hill.

    LAUREL STREET ($50K + under budget)

  • "I was keen to remove the emotion and engage an expert to represent us at auction. Wendy was exactly what I wanted and she far surpassed our expectations."

    Adam Twemlow | SENIOR PARTNER AT KPMG

  • “Wendy Russell represented me at the Auction for an exclusive apartment that I wanted to secure for investment purposes. Wendy’s bidding tactics on the day achieved the element of surprise, and a planned series of knock-out bids saw us secure the property for close to $50K under my original budget. Her well-planned approach, combined with an ability to act strategically throughout the changing nature of the auction undoubtedly underpinned the successful result we were able to achieve. She comes highly recommended.”

    Brendan O’Kane | CEO AT OTHER LEVELS INC

  • "I’ve known Wendy Russell for a number of years. In this time I’ve had numerous dealings with her. I have conducted over 45,000 auctions and I have had the opportunity to deal with many buyers and buyer agents! Wendy Russell is definitely one of best I’ve ever met and her strike rate at securing the property at auction is second to none! She always conducts herself in a very professional manner and also has a very clear bidding strategy which generally results in her securing the property on her clients behalf. If you are seeking a highly skilled individual to assist you in the bidding process and outlining a non complicated bidding strategy I would have no hesitation in recommending Wendy Russell."

    Philip Parker | AUCTIONEER RAY WHITE BRISBANE

  • “Thanks again for the fantastic work you did to win the auction for us. You were so impressive from the first time we spoke on the phone and then every time after. Your professional and efficient service was the best we’ve ever had from a buyers agent and it was really nice working with you on this purchase.”

    Vic and Glenda | SYDNEY

  • "Wendy executed our agreed strategy to perfection and despite around ten bidders plus multiple parties holding contracts and an auction that lasted over an hour, Wendy secured the property for us at exactly the number we wanted."

    Kurt and Monika | HENDRA

  • “Wendy Russell bridges the gap between buyer, seller, auctioneer and agent with strategies that take the pressure off buyers whilst at the same time, getting them in the game and placing them forefront to being successful at auction. With the property market now more competitive than ever, more and more buyers should be considering the services of an experienced Buyer’s Agent and Auction Strategist. It just makes sense.”

    Justin Nickerson | APOLLO AUCTIONS

  • "Wendy's knowledge of the market made us feel confident that we were making the right decision and strategy with regards to the purchase and ultimately she secured a spectacular property for us well within our budget.”

    Carolyn and David | GRACEVILLE

  • “Wendy helped us secure our dream home recently and we couldn’t be happier. We were impressed with how she explained strategy and the process. She acted for us at auction and we are very happy with the result.”

    Kristof and Emilia | HOLLAND PARK

  • “Wendy - Thank you for all your work. We certainly couldn’t have done it without you. It was a pleasure to work with you. You made the whole process so easy for us and we were very reassured having you on board. Your service was 100% and fulfilled all our expectations, so thank you.”

    Sadie C | SYDNEY

Lights Camera Auction!
Lights Camera Auction!
A$37.00

This is how you play the Auction game, and Win.

Written in her ever-practical and conversational style, Wendy Russell delivers a carefully crafted, step by step formula for successfully buying any property at auction. Using her unique 4-Figure Pricing Strategy™, you’ll learn how to set a firm walk away figure and stick to it, whilst delivering strategic bids throughout the auction.

Not only will you be confident in what to pay and when to walk away, you’ll have an unfair advantage over the other bidders who came unprepared.

With real life examples at actual auctions, Wendy reveals all the tips and secret tactics used to intimidate the competition and win on the day – whether you buy the property or choose to let it go to another bidder.

Ditch the nerves and build unwavering confidence with Lights, Camera, Auction! – the only guide you’ll ever need to be a killer bidder on auction day.

The principles and strategies developed through years of auction representation to help you approach your auction with clarity, confidence and control.

Explore An Auction Partnership.

SCHEDULE AN INTERVIEW